The lure of the open road has been an iconic part of American culture for nearly a century. Since its introduction in 1953, the Chevrolet Corvette has been a symbol of the freedom and independent spirit so often exhibited by its drivers. The distinctive silhouette of the Corvette ensures that it is instantly recognizable both on the showroom floor and on the highway. The design choices made by Chevrolet throughout the history of the Corvette have meshed with the branding and promotional efforts of their marketing team to create true synergy in the automotive marketplace.
Corvette Culture: More than a Brand
For dedicated fans of the Corvette, this elite vehicle represents more than a means of transport; it is a way of life that encompasses an entire lifestyle. Many Corvette owners identify with their vehicles and consider these sports cars to be emblematic of their personalities. The pride these drivers feel in their Corvettes translates directly into a more positive image of themselves and can have an impact on many other areas of their lives.
A Family Feeling
Over its more than 60 years in the public arena, the Corvette has cultivated a family-friendly image far removed from the ego-driven superiority associated with some European sports cars. Corvette shows attract crowds and present a more accessible image for fans of the vehicle. Rather than presenting the Corvette as an elite vehicle designed specifically for the super-rich, Chevrolet has positioned it as a luxury achievable by middle class drivers in the everyday world. The Corvette delivers exceptional performance without excessive bells and whistles, making it a surprisingly down-to-earth choice in the top-end sports car marketplace.
Cultural Significance of the Corvette
One of the first major media venues showcasing the Corvette was the “Route 66” television program debuted by CBS in 1960. Corvettes have been mentioned in songs released by the Beach Boys and Prince; they also played starring and supporting roles in films that include the following:
- Cleopatra Jones
- Live and Let Die
- Corvette Summer
- Terms of Endearment
- The Big Lebowski
Corvettes have served as pace cars for the Indianapolis 500 and have been associated with a specific brand of sleek, performance-driven engineering that has attracted its fair share of publicity both in the automotive world and in the larger arena of American culture.
For owners, the Corvette delivers an unparalleled experience behind the wheel and a sense of achievement that goes far beyond their choice of vehicle. The continuing mystique surrounding the Chevrolet Corvette is likely to make it a sports car of choice for American drivers for many years to come.
Become a part of the Corvette Culture by visiting us at Rick Hendrick Corvette. We have the largest Corvette inventory in the southeast and ship Vettes nationwide!